008 |
|
031120s2003 ch e chi |
040 |
|
|bchi
|
040 |
|
|a北體圖|c北體圖|eCCR
|
041 |
|
|achi|aeng
|
044 |
|
|ach
|
084 |
|
|a008.8|b92|2ncsclt
|
095 |
|
|bLB|cC0031767|d008.8|e8367|tCCL|lv.41|m0|n贈|pM|fPATTY|y92|zNOCIR
|
100 |
1
|
|a黃佑鋒|e著
|
245 |
0
|
|a運動賽會的媒體策略對企業贊助意願之研究 = |bResearch of the influence of sports events' media strategy on the enterprise sponsorship : 以Nike贊助HBL為例 : Case study of Nike sponsorship of HBL / |c黃佑鋒撰
|
246 |
1
|
|a臺北市立體育學院運動科學研究所碩士學位論文
|
246 |
1
|
|aTaipei Physical Education College Graduate Institute of Exercise and Sports Science Master's Thesis
|
250 |
|
|a初版
|
260 |
|
|a臺北市 : |b臺北市立體育學院運動科學研究所, |c民92年
|
300 |
|
|axi, 182葉 : |b圖, 表 ; |c30公分
|
500 |
|
|a英文題名:Research of the influence of sports events' media strategy on the enterprise sponsorship
|
500 |
|
|aEnglish:Research of the influence of sports events' media strategy on the enterprise sponsorship
|
500 |
|
|a指導教授:林國棟
|
502 |
|
|a碩士論文--臺北市立體育學院運動科學研究所
|
504 |
|
|a參考書目:面114-120
|
504 |
|
|a含附錄
|
650 |
7
|
|a高中籃球聯賽|2csht
|
650 |
7
|
|a媒體策略|2csht
|
650 |
7
|
|a企業贊助|2csht
|
650 |
7
|
|a碩士論文|2csht
|