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Star-spangled soccer : the selling, marketing and management of soccer in the USA /

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008

101214s2010 enka 001 0 eng

001

342159

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100	1	\|aHopkins, Gary.
245	10	\|aStar-spangled soccer :\|bthe selling, marketing and management of soccer in the USA /\|cGary Hopkins.
260		\|aBasingstoke :\|bPalgrave Macmillan,\|cc2010.
300		\|axiv, 330 p. :\|bill. ;\|c24 cm.
500		\|aIncludes index.
520	8	\|a'Star-Spangled Soccer' traces the development of soccer in the USA. It tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
650	0	\|aSoccer\|zUnited States\|xManagement.
650	0	\|aSoccer\|zUnited States\|xMarketing.
650	0	\|aSoccer\|zUnited States\|xHistory.
095		\|bLB\|cE0006719\|e796.3340698\|pBOOK\|yH794\|zCIR\|m1025\|tDDC

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內容簡介top Star-Spangled Soccer 簡介 'Star-Spangled Soccer' traces the development of soccer in the USA. It tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.

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Star-spangled soccer : the selling, marketing and management of soccer in the USA /

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