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ESPN : the company : the story and lessons behind the most fanatical brand in sports /

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090605s2009 njuaf b 001 0 eng

001

335524

005		20110829094926.0
010		\|a 2009023147
015		\|aGBA967092\|2bnb
020		\|a9780470542118 (hbk.) :\|cNT601.00
035		\|awj 00006925
035		\|a(OCoLC)ocn319498658
040		\|aDLC\|cDLC\|dBTCTA\|dUKM\|dC#P\|dBWX\|dCDX\|dDLC
050	00	\|aGV742.3\|b.S528 2009
082	00	\|a384.55/5\|222
092		\|a384.555/S642//////E0006925
809		\|pBOOK\|d384.555\|eS642
100	1	\|aSmith, Anthony F.
245	10	\|aESPN :\|bthe company : the story and lessons behind the most fanatical brand in sports /\|cAnthony F. Smith, with Keith Hollihan.
260		\|aHoboken, N.J. :\|bJohn Wiley & Sons,\|cc2009.
300		\|axxiv, 232 p., [8] p. of plates :\|bill. ;\|c24 cm.
504		\|aIncludes bibliographical references (p. 221-222) and index.
610	20	\|aESPN (Television network)\|xHistory.
650	0	\|aTelevision broadcasting of sports\|xHistory.
700	1	\|aHollihan, Keith.
095		\|bLB\|cE0006925\|d384.555\|eS642\|pBOOK\|zCIR\|m601\|tDDC

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內容簡介top ESPN 簡介 Offers the history of the media empire ESPN, discussing the birth of the new cable network, the key players in its success, and the business decisions involved in its growth.

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ESPN : the company : the story and lessons behind the most fanatical brand in sports /

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