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Higher education administration with social media : including applications in student affairs, enrollment management, alumni relations, and career centers /

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210350

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120201s2011 enka b 001 0 eng d

005		20120410110116.0
020		\|a9780857246516 \|c(pbk.)
040		\|aTMUE\|beng\|eaacr
050	4	\|aLB2341\|b.H522 2011
082	04	\|a378.1010285\|222
092		\|a378/.1010285/H638/2011//////A0286478
095		\|aTMUE\|b41\|cA0286478\|pB\|d378.1010285\|eH638\|y2011\|tDDC\|r2079
245	00	\|aHigher education administration with social media :\|bincluding applications in student affairs, enrollment management, alumni relations, and career centers /\|cedited by Laura A. Wankel, Charles Wankel ; in collaboration with Matthew Marovich, Kyle Miller, Jurate Stanaityte.
250		\|a1st ed.
260		\|aBingley :\|bEmerald,\|cc2011.
300		\|axviii, 283 p. :\|bill. ;\|c23 cm.
490	1	\|aCutting-edge technologies in higher education ;\|vv. 2
504		\|aIncludes bibliographical references and index.
650	0	\|aUniversities and colleges\|xAdministration\|xTechnological innovations.
650	0	\|aEducation, Higher\|xEffect of technological innovationson.
650	0	\|aSocial media.
700	1	\|aWankel, Laura A.
700	1	\|aWankel, Charles.
830	0	\|aCutting-edge technologies in higher education ;\|vv. 2.

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This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention ...

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