This text is intended to serve as a brief introduction to the major themes in cognitive psychology, describing each major analytic tool that has been developed during the last few decades and how each can be applied to practical problems. Accessible to the reader with no background in psychology, this book is appropriate for undergraduate courses in learning and memory, introductory psychology, cognitive psychology, educational psychology and problem solving. Originally published in 1981 by W.H. Freeman and Company.Author Biography: Richard E. Mayer is Chair and Professor of Psychology at the University of California, Santa Barbara.

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