Well researched and applied, this best-seller enables school officials to communicate effectively with their staff and the community to improve school quality and student learning. The authors continue to teach, research and work extensively with school administrators. This book not only tells "why" but "how" to communicate to create a supportive environment where students learn better. Focusing on every audience a school administrator will encounter, this book offers sound advice that is field tested and successful. For anyone interested in school public relations and school-community relations.

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